web marketing actually is the selling of services and products using technologies, internet is used mainly in the web marketing. This can also include mobile phones, advertising displays and other media of digital. Online marketing became more in use in the early 2000s to date. Basically web marketing is still a growing field and more people are venturing into it. Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. there are numerous forms of products that can use digital marketing to yield their adverting efforts.
the use of online marketing in the digital era not only allow for products to advertise their goods and services but also allow for digital customers support 24/7 services for the purpose of making the buyers feel supported and adored. using Facebook and Twitter which are social media platform, allows the interaction of different products to get both positive and negative feedback from their clients as well as determining what media platforms would work for them and grow to be a raising advantage for businesses and products. Websites and blogs have allowed other social media for the consumers to post their comments widely. online marketing has turn out to be more trendy for businesses to maximize and motive these conversations using their social media channels like their Facebook pages and twitter, to have that direct contact with the consumer and manage the feedback in a good way.
Product awareness has been proven to operate with more effectiveness in countries that are high in uncertainty evasion. Also these countries that have ambiguity avoidance; marketing on Facebook and other social media works effectively. products have to be more careful not to depend on the use of the traditional ways of selling their goods and services, as well to solely rely on it as it might have consequences on their image. Brands that stand for themselves in an emotional way are possible to succeed in situation where a brand is promoting to this geographical areas. Since social media like Twitter, Instagram, and WhatsApp use can improve the facts of the brand and thus reduce the uncertainty, it is likely that human beings with high uncertainty evasion, such as the French, will particularly be grateful for the high interaction in the social media with an anthropomorphized product. moreover web platform gives an easiness to the brands and its clients to interact directly and do trade purposes virtually. The web marketing brings about reductions of the cost mainly during the adverts processes since in the web platform less money will be used compared to the other old way of marketing the services and goods.