The Ultimate Guide to Downloads

What Makes An Effective Mobile App Marketing?

With countless of mobile app developers today, it could be different for apps that are newly released to find success with many that are getting lost in this market. There are lots of developers who are getting more concerned with the marketing cost could be bigger than the amount made by the app as the competition in this market is so fierce. With long term strategies used however, there is a high chance of marketing the app without consuming the entire profit line.

Below are some simple yet very effective ways to market and advertise mobile application.

Tip number 1. Social media – this is an integral strategy in marketing the mobile application regardless of what size the business is. It is possible to further improve brand awareness and be an effective tool for developers as well as end users to communicate by taking advantage of it. It is easier to connect with users today by using popular social media channels such as Twitter and Facebook.

Not only that, if the user isn’t happy about something related to the application, they can share their sentiments and opinions quickly by just posting tweets or updating their status or dropping comments on the developer’s account or page. Through this, it lets the app developers to see where their flaws are and where they can make improvements to provide better service to users.
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Tip number 2. Ad networks – you can depend on ad companies that can be a big help to increase traffic and revenue if you’re not the most experienced person at marketing. These ad networks are capable of promoting your service using banners and several other apps, which is guaranteed to place your application right in front of people on a regular basis.
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Even though the click through rate on some of these networks are in range of 1 to 1.5 percent, this is actually reasonable to give rankings and app store ratings its needed boost. Aside from that, be sure that it has the ability to target the ad to your market when searching for an ad network. If possible, avoid the general services that are not capable enough to match your needs specifically.

Tip number 3. Organic marketing – another known option that you can try is organic marketing but the most effective techniques to rank high will vary with the application store. To give you a quick example, to get highest exposure in App Store, it will be advantageous to use ad-driven links but in Google Play on the other hand, it helps a lot to have positive download/usage ratio.