Follow these Essential Tips in Designing a Law Firm Website
In order for your law firm website to get the results you wanted, you would need a solid design that will draw visitors and keep them in your site. To be able to do this, you can follow some of these design tips that will boost the effectiveness of your website. You can unleash your creativity when following these not so difficult tips as it seems to be.
Note that when a person would look for a lawyer, he or she will not beat around the bush, so it is better to have a simple design for your website. A clean and easy to navigate website will allow your prospective clients to focus on the information you promoted and this will help them make a quick decision if you are the attorney they are looking for. An example of a law firm that has established its website to this criteria is the firm of DeSalvo Law.
A website can be simplified by following these ideas, such as utilizing large headers and contrasting colors, shortening long paragraphs, using of white space to separate content, reducing the number of text, and by using powerful images to combine with your text in order to relay a message. Always bear in mind that the main goal of your website design is to be able to get to the point and communicate fast your message by being simple and direct.
Nowadays, designers know that websites have to be mobile friendly so as to make a site effective in search engine machines, and this is another pointer when you design your website. Be aware that studies have shown that smart phones are used in going online by 64% of adult cell phone users and 34% of mobile internet users, and this is a good reason to make your site mobile friendly. It is a fact that these percentages are increasing nowadays, and so if your law firm has a website that is not mobile friendly, the probability is you are losing already potential customers.
It is advisable that you law firm’s website is well organized in content and has a clear call to action, and this means seamless and easy to use through proper placement of content, and this is another tip to have an effective law firm website. Your content would not be only purely visual but also copy in blog posts, press stories, lawyer’s profile, and scripted video.
Some rules of design can be applied, such as not using legal jargon, or writing sentences that are short and simple and using white space to break up large blocks of text.